In last month's newsletter, we looked at parkrun as an example of how to bring generations together. Just two weeks later, its founder, Paul Sinton-Hewitt, appeared on BBC Radio 4’s Desert Island Discs. What better opportunity to return to the theme of connection than to hear from the person who started it all?

In the interview, Paul shares his life story and his experience of the highs and lows of human connection. He also recounts stories from people whose lives have been changed by parkrun – a reminder that the simple act of showing up can lead to something much bigger.

Here are some heart-warming extracts to inspire your next engagement campaign.

Connection starts with a conversation

For Paul, even the finish line is an opportunity to bring people together:

‘The queuing system is designed to create a conversation. The point is that you will see the same person next week in the same queue and the chances are that the conversation might get a little bit deeper. And, before you know it, you might be asking that person for advice and so relationships start. Relationships are built off the back of these very safe, easy spaces where people are mostly smiling.’

That sense of welcome extends to everyone taking part:

‘No walker, no runner is ever last. We always make sure that we have an official at the end of the course to make sure that nobody comes last.’

More than a weekly run

Those small moments of connection can have a lasting impact. Paul recounts two participants’ stories:

‘Not three months ago I was sleeping rough in this park. If it weren’t for the parkrunners I wouldn’t now be in accommodation, I wouldn’t have a job.’

‘I’m a recovering drug user and parkrun is the reason I’m recovering.’

Reflecting on what he has created, Paul puts that ambition simply:

‘I am the founder of something that I hope and pray will be there for everyone forever.’

A community that keeps growing

Today, there is junior parkrun, parkrun in prisons and GP practices referring patients to local events through social prescribing. Paul explains that these ideas come from within the community, with staff and participants taking an active role in helping it grow.

For anyone building an engagement campaign, there’s a simple thought to take away: make it easy for people to join in, give them space to connect and listen to what they have to offer.

I hope this leaves you with a warm glow. If not, perhaps pop down to your local parkrun this weekend – that might just do the trick!

Source: BBC

Images: Getty Images